Director, Media Planning

Description

OVERVIEW:

The Director, Media Planning will be responsible for all aspects of a client's business, act as primary point of senior client contact, and team lead. The focus will be on strategic planning, delivering smarter media solutions, the integration of all specialized services offered by EssenceMediacom and rigorous financial management leading to business profitability. We are looking for someone who will demonstrate strong leadership, communication, the ability to foster teamwork and management skills coupled with control of many delegated tasks.

YOUR IMPACT:

Client Service:

• Manage and own client relationships (Director level and below, which may include Senior Manager, Brand Managers, Directors) on portfolio of accounts or a large account ($1MM in revenues or greater)
• Primary client contact
• Client retention and satisfaction
• Build and nurture relationships with client partner agencies, ensuring collaboration, strong partnership and a united vision to achieve client business objectives
• Responsible for client performance reviews including Vantage scores, with a goal of achieving all clients in green or secure
• Manage SOW and ultimately client expectations within agreed upon deliverables
• Responsible for driving PRIP (client bonus structure) through management of client scorecard and evaluation
• Manage client briefings

Leadership:

• Successfully lead account team (teams of approximately 4-6 resources, depending on accounts)
• Establish culture of excellence and quality output
• Lead by example and foster an environment of collaboration and team work
• Embrace EssenceMediacom's culture, mission and vision - embody it and action it

Team/Staff Management:

• Management of all team members
• Led by the HR department, active in staff recruitment, both interviewing and selection process
• Staff career development/succession planning through strong mentoring and coaching
• Performance management (i.e. My360, employee relations)
• Staff retentionManagement of Financials:
• Assist SVP or GAD with the development of business plans, Vantage action plans and contracts)
• Input numbers in forecast system
• Monitor financial health of account(s)
• Responsible for ensuring monthly invoicing /billing for client is up to date

Strategy and Innovation:

• Work closely with SVP or GAD, to understand client's business and competitive landscape, develop business direction/strategy for each client
• Collaborate with Strategy (Strategy Directors)and Investment teams in order to set strategic framework
• Able to understand consumer insights and apply results to planning process

Offline and Online Media Planning:

• Solid understanding of online and offline planning
• Skilled interpretation of client briefs and writing strategic plans, establish strategies to meet objectives
• Well-versed in systems planning
• Extensive understanding of different media channels
• Lead client's plan presentations.
• Extensive knowledge of all syndicated and proprietary tools
• Approve media plans

Business Development:

• Identify opportunities within portfolio of accounts in order to deliver commercial and S&I targets
• Responsible for application and a comprehensive knowledge of suite of specialty services
• Link between client, strategy and investment teams from a strategic standpoint

YOUR QUALIFICATIONS:

• Strong presentation skills with confidence in front of large groups
• Ability to work in a team environment that promotes collaboration
• Adept at communicating effectively across all levels
• Demonstrated critical thinking and problem solving abilities
• Strong analytical abilities and quantitative skills, including math proficiency
• Technical proficiency with MS Excel, Word and PowerPoint
• Post Secondary Diploma or Bachelor's Degree preferred
• 10+ years related experience

Media Planning Toronto, Ontario $job.jobTypeName

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