Vice President, Marketing

Portage Point Partners (Portage Point) is a business advisory, interim management and investment banking firm intensely focused on the middle market. Our blue chip team leverages bulge bracket experience in consulting, operations, finance, accounting, investment banking and investing to provide unmatched transactional, operational, financial and strategic perspectives to middle market stakeholders. The Portage Point cross-functional platform is uniquely architected to offer fully integrated capabilities and solutions that identify value capture, mitigate risk and positively impact outcomes at every stage of the ever-changing middle market business lifecycle. From ideation to monetization, Portage Point delivers excellence across transaction advisory services (TAS), transaction execution services (TES), office of the CFO (OCFO), performance improvement (PI), interim management (IM), investment banking (IB) and turnaround and financial restructuring (TRS).

Recognized for accelerated growth, Portage Point is backed by New Mountain Capital and consistently featured in rankings from Inc. 5000, The Financial Times and Consulting Magazine. This recognition is a testament to the focus on excellence, intensity and pace and ability to attract blue chip talent committed to delivering impactful solutions.

The Delivery Enablement (DE) team supports internal stakeholders by providing a robust operational backbone across TAS, TES, OCFO, PI, IM, IB and TRS. The team includes Talent Acquisition, Human Resources, Marketing, Data Analytics, Accounting & Finance and Delivery Excellence. As Portage Point continues to grow, the DE team is laser focused on scalability, quality and automation.

The ideal Vice President, Content Marketing (Content Marketing Manager equivalent) candidate is an entrepreneurial, self-starting marketing professional, preferably with a business-writing background. This position reports directly to the Director, Marketing, and will play a crucial role in upscaling the Portage Point content marketing efforts. This individual should be well versed in current paid and organic marketing channels, marketing technologies and marketing trends with the ultimate goal of expanding the Portage Point digital footprint and brand awareness. The candidate must be a quick study, team player, exceptionally attentive to detail and excel in a high-paced, professional services environment.

Responsibilities

• Gather and analyze client behavioral data (e.g., web traffic and rankings) to inform marketing strategies and optimize engagement
• Assist with organizing events, both internal and external
• Schedule and maintain website postings
• Oversee LinkedIn posts, including maintaining social media calendar, posting content and preparing analytics
• Schedule corporate HTML emails and report performance to key stakeholders
• Maintain accurate client data within the CRM and work with professionals to generate clean data
• Partner with the Director, Marketing to maintain award submissions and content creation
• Maintain marketing metrics archive including past campaign results
• Monitor competitor marketing activities as well as market trends
• Coordinate branded merchandise orders and assist with quality control
• Assist with the development, implementation and management of marketing-related technologies, such as Wordpress, Adobe Creative Suite and digital asset management system (Bynder)
• Provide ad hoc support to team members across the organization including PowerPoint slide formatting, graphic creation and content updates
• Design collateral including but not limited to unique layouts for content (1-pages, infographics, PowerPoint slides, etc), event-specific graphics / signs and select firm communications
• Support firm development efforts and lead internal trainings as needed
• Manage daily administrative tasks such as file organization, email management, asset requests and library maintenance
• Work independently with a high level of ownership over deliverables, ensuring timely execution and proactive problem-solving across marketing initiatives
• Contribute to creating a high-performing and inclusive culture

Qualifications

• Bachelor's degree from a top undergraduate program
• A degree in marketing, communications, graphic design or similar field is preferred
• Located in or willing to relocate to Chicago, New York, Dallas, or Los Angeles
• Invested in a team-based culture motivated to collaborate in office four days per week
• Six plus years of proven work experience as a Marketing Associate, Marketing Assistant or similar role
• Demonstrated experience within financial or professional services
• Advanced ability to write and edit copy for press releases, social posts and e-marketing
• Strong analytical skills with a goal-oriented attitude
• Software skills, including WordPress and Adobe Creative Suite
• Experience with Cvent, Intapp and / or Google Analytics is preferred
• Excellent problem solving capabilities
• Excellent written and verbal communication skills including strong e-mail etiquette
• Self-starter and entrepreneurial spirit
• Ability to successfully work in a small, collaborative team environment
• Effectively communicate analysis through Microsoft Word, Excel, Outlook and PowerPoint including high-quality messaging, structure and formatting
• Eagerness to be responsive at all times
• Proven track-record of success in high pressure, time-constrained environments
• Top-tier organizational skills and attention to detail

$130,000 - $150,000 a year

The City of New York and the State of California require Portage Point to provide compensation information for this role. This range represents the anticipated minimum and maximum base plus bonus for this position based upon a good faith and reasonable estimate. The final compensation for this position will be set based on the applicant's qualifications (education, training and / or experience related to this role), and therefore, may fall outside the range shown, depending on the circumstances.