AVP- Marketing (Eye/Lip/Skin/) ITC

Title: AVP- Marketing (skincare, eye/lip)

Brand: IT Cosmetics

Job Location: CA - El Segundo

What You Will Do

The AVP of brand marketing will be responsible for managing and growing projects and people in the following categories: skincare, eye/lip, sets. Responsible for brand strategy and business performance as it relates to the categories, this role will work in conjunction with Retail Marketing, Consumer Connections and International Marketing counterparts to ensure U.S. needs are met in the development of all products/product concepts, consumer activations and experiences.

This would include, but would not be limited to, the following accountabilities:

Key Accountabilities

• Build strategy plan, retail forecast and budgets for brand development and growth
• Develop business cases with team and forecast proposals for new products/sku's
• Liaise with cross-functional teams to execute brand strategy/launch
• Collaborate with Retail Experience to implement marketing direction on launch displays and eventing collatoral
• Foster strong field relationship for sell-thru pulse and product feedback
• Oversee development of all product concepts, product names and package co, including set development where applicable - in collaboration with International Marketing/ Retail marketing
• Analyze all new product launch results and business impact
• Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insights
• Deeply researches customers' brands to bring recommendations to the sales
• Complete knowledge of unit/dollar volume for each product within brand responsibility - both retail and net
• Focus on new launch and pillar tracking + understanding of what drove volume
• Analyze all pertinent costs on finished goods, samples and collateral
• Propose and budget marketing programs to support brands
• Prepare information for bi-annual phase-out decisions, reviewing obsolete inventory levels and lost revenue implications

Required Competencies and Interpersonal Skills

• 10+ years of related experience
• Requires a recognized discipline expert within the company
• Solves unique and complex problems that have a broad impact on the business
• Identifies applications of functional knowledge and existing methodologies to lead others to solve complex problems; provides advice on a wide range of issues within area of subject matter expertise
• Contributes to setting standards around which others will operate within area of expertise
• May lead programs/projects, integrating multidisciplinary teams across varied business lines
• Demonstrated project management skills.
• Strategic and demonstrated problem solving skills.
• Strong communication skills (written and oral) and the ability to handle multiple and diverse tasks is a must.
• Strong financial / analytical experience including sales forecasting, analysis of business, profit, budget management.
• Ability to work in a very hands on, entrepreneurial environment.
• Fostering teamwork, ability to influence others and maintaining a positive attitude, and always taking initiative and being proactive.
• Solid understanding of ROI analysis, metrics and program/budget forecasting.

Salary Range: $147,100 - $213,300 + Bonus

*Final Compensation will be determined based on employee location