Bilingual Director, Media Relations
Apply NowCompany: Allison Worldwide
Location: New York, NY 10025
Description:
About Us
We imagine the new. Inspire the next. And use the power of our creativity to help build up those around us.
At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.
We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.
We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to Allison.
Overview
Allison' Earned Media Center of Excellence is an agency resource with a focus on earned media relations and media strategy. Team members bring outside thinking and tenured media experience to help clients overcome market and media challenges to achieve success. The Earned Media Center of Excellence operates across practice groups to provide industry insights to account teams and clients as well as media strategy and pitching support.
Team members will also be heavily involved in new business - guiding strategy, direction and offer media and vertical insights.
As a Director, you'll play a key leadership role in shaping and guiding earned media strategies for top-tier clients. You'll serve as a senior advisor on complex media challenges, support new business efforts with sharp insights and strategy, and mentor junior talent to strengthen media capabilities across the agency. This role includes direct people management and requires strong collaboration, media savvy, and an ability to lead by example.
Responsibilities
Qualifications
Benefits
Equal Opportunities
At Allison, We're different by design.
Our mission is to create a positive and entrepreneurial environment where talented people thrive on creativity. We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.
In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $90k - $135k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
In addition to medical, dental and vision coverage, we offer a generous unlimited PTO plan, 401k program and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays and learning and development programs for our employees.
#LI-KG1
#executive
We imagine the new. Inspire the next. And use the power of our creativity to help build up those around us.
At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.
We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.
We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to Allison.
Overview
Allison' Earned Media Center of Excellence is an agency resource with a focus on earned media relations and media strategy. Team members bring outside thinking and tenured media experience to help clients overcome market and media challenges to achieve success. The Earned Media Center of Excellence operates across practice groups to provide industry insights to account teams and clients as well as media strategy and pitching support.
Team members will also be heavily involved in new business - guiding strategy, direction and offer media and vertical insights.
As a Director, you'll play a key leadership role in shaping and guiding earned media strategies for top-tier clients. You'll serve as a senior advisor on complex media challenges, support new business efforts with sharp insights and strategy, and mentor junior talent to strengthen media capabilities across the agency. This role includes direct people management and requires strong collaboration, media savvy, and an ability to lead by example.
Responsibilities
- Actively participates in Allison's committees and contributes or leads elements of the Earned Media Center of Excellence including but not limited to Media Labs, A+P's earned media workshops, and agency training sessions
- As part of the Earned Media COE leadership, identify ownable areas, tied to your areas of expertise, to help grow capabilities, internal + external offerings, and agency and team skill sets
- Collaborates with senior account leads in the development and implementation of earned media strategies
- Actively pitches and pursues media to secure earned results; and proactively develops new story angles for clientsand teams
- Maintains a strong list of media friendlies where those relationships can benefit clients across the agency
- Provides on-going and consistent media updates to teams you're supporting
- Communicates evolving industry and media trends with the agency and specific practice groups as well as shares media moves and specific media insights with the agency
- Advises media lists and teams on appropriate media targets by industry vertical or targets to specific area of expertise
- Edits and develops media pitches
- Provides strategic counsel to teams and often directly to clients tied to industry trends, challenges, and opportunities, advising best approaches to achieve earned media results
- Manages hours, scopes and is proactive with open time to optimize availability
- Supports new business initiatives, develop first drafts of media slides and offers media insights and strategy and participate in new business pitches, when needed
- Mentors and fosters junior staff with an appetite and interest in media relations
- Promotes and upholds Allison's core values and participates in agency-wide training and professional development programs
Qualifications
- Bilingual fluency in Spanish and English (written and verbal) is required.
- 7+ years of experience in public relations, marketing, or a related field, with a strong emphasis on earned media.
- Previous experience in a senior-level media specialist or director role, preferably at an agency.
- Ability to work independently and demonstrate success in managing and adapting to multiple project deadlines start-to-finish, producing near-final versions of internal and client deliverables
- Self-motivated, eager to learn and enthusiastic about the work
- Strong media relations skills. Existing and established media relationships with both Hispanic Media and other top tier media.
- Demonstrates strong interest in management and leadership
- Proficient writer and editor
- Skilled in Microsoft Outlook, Word, PowerPoint and Excel, alongside Zoom and Teams
- Experience using media monitoring and data analytics tools like Muckrack, Critical Mention, Meltwater and Cision.
Benefits
- Hybrid work environment with home and office schedule (2+ days in office per week) and work from anywhere weeks
- Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
- Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
- Four-week sabbatical every five consecutive years of employment
- Exceptional parental leave benefits
- Global mentorship and networking programs
- Monthly cell phone reimbursement
- 401k savings and employee stock purchase plan
- Volunteer hours (20 hours annually) for designated non-profit partner and personal choice
- Globally driven IDE+A initiatives (Employee Advocacy Groups, Multicultural Center of Excellence)
- Career growth opportunities, such as Allison University (multi-day customized trainings for each level)
Equal Opportunities
At Allison, We're different by design.
Our mission is to create a positive and entrepreneurial environment where talented people thrive on creativity. We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.
In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $90k - $135k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
In addition to medical, dental and vision coverage, we offer a generous unlimited PTO plan, 401k program and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays and learning and development programs for our employees.
#LI-KG1
#executive