Head of Digital & Performance Marketing

At Vector Security We Think Big, Do the Right Thing, and Make a Difference Every Day! If this is how you like to work, we'd like to invite you to join our team as our Head of Digital & Performance Marketing!

We offer great benefits, a competitive salary, and growth opportunities. We think you'll find what you want here because what we do matters - to us, our customers, and most of all, our team members.

Location: Warrendale, PA - Hybrid

Summary:

The Head of Digital & Performance Marketing is responsible for driving high-quality lead generation and delivering a seamless digital customer experience across residential and commercial segments. This role leads the strategic use of digital channels-paid media, SEO, email, web, and emerging platforms-to attract and convert prospects while enhancing engagement at every stage of the customer journey. Operating within the Optimizely platform and integrated with D365, the Head of Digital & Performance Marketing ensures a cohesive, data-informed approach that supports sales growth, improves marketing efficiency, and elevates the end-to-end experience for both customers and prospects.

What You'll Do:

• Lead Generation & Conversion Optimization:
  
  • Develop and execute digital strategies that drive qualified residential and commercial leads.
  • Continuously improve conversion rates through A/B testing, audience segmentation, and funnel optimization.
  • Ensure alignment with sales goals, leveraging D365 for lead tracking and pipeline visibility.
• Customer Experience & Digital Journey Management:
  
  • Design and optimize customer journeys across digital touchpoints to increase engagement and satisfaction.
  • Use personalization (local markets), automation, and behavioral insights within Optimizely to enhance experiences for new and existing customers.
  • Monitor and improve key metrics such as time on site, bounce rate, conversions and customer feedback.
  • Analyze complex data sets and translate them into actionable insights.
• Platform & Technology Integration:
  
  • Manage and optimize the integration of Optimizely and D365 to create a seamless, data-informed marketing ecosystem.
  • Ensure digital tools and systems are used to their full potential for personalization, campaign automation, and analytics.
  • Collaborate with IT and Marketing/Sales/Customer Experience teams to drive continuous improvement and innovation in platform capabilities.
• Performance Marketing Strategy & Execution:
  
  • Lead end-to-end planning and execution of paid and non-paid digital campaigns across channels (search, social, display, video).
  • Drive ROI through rigorous performance analysis, budget management, and channel optimization.
  • Translate analytics into actionable insights and strategic recommendations.
  • Map and influence digital customer journeys, engaging experiences across all touchpoints to support long-term loyalty and satisfaction.
• Team Leadership & Cross-Functional Collaboration:
  
  • Lead and mentor a high-performing digital marketing team with clear KPIs and development goals.
  • Partner closely with sales, product, operations, and customer service to align efforts and ensure marketing supports key business objectives.
  • Foster a culture of testing, learning, and continuous improvement.

What You'll Need:

• Education & Experience:
  
  • Bachelor's Degree in Marketing, Digital Media, Business, Communications, or a Related Field (Concentration in Marketing, Data Analytics, or Digital Strategy) - Required:
    
    • Proven experience managing web sites and digital programs for enterprise companies.
  • 7+ years Progressive Experience:
    
    • Digital Marketing, with a Strong Emphasis on Performance Marketing, Lead Generation, and customer experience across B2C and B2B audiences
  • 5+ years in a Leadership or Management Role:
    
    • Overseeing teams, budgets, and digital programs at a strategic and tactical level.
  • Demonstrated Experience Designing and Executing Integrated Campaigns Across Key Digital Channels:
    
    • Paid search, display, social, email, SEO, and website.
• Experience Managing Marketing Technology Stacks and Vendors:
  
  • Including agencies and digital tools.
• Digital Marketing Strategy:
  
  • Deep understanding of multi-channel digital strategies ensures the ability to build integrated campaigns that drive both lead generation and customer engagement across residential and commercial audiences.
• Performance Marketing & Analytics:
  
  • Strong knowledge of paid media, ROI analysis, attribution modeling, and KPIs is essential for optimizing campaigns and allocating budgets effectively.
• Campaign Management & Execution:
  
  • Skilled in planning, launching, and optimizing digital campaigns across platforms (Google Ads, Meta, LinkedIn, etc.), ensuring high-quality traffic and conversions.
• Project Management:
  
  • Strong organizational and prioritization skills are needed to manage multiple campaigns, platforms, and stakeholders efficiently.
• Adapt to Changing Market and Technology Trends:
  
  • Agility to respond to shifts in consumer behavior, new platforms, or regulatory changes ensures marketing remains effective and future-ready.
• Communicate Complex Concepts Simply:
  
  • Clearly articulating data-driven decisions and digital strategies to non-marketing stakeholders is key to gaining buy-in and driving business impact.

What You'll Get:

We offer a "Total Rewards" package including:

• Competitive compensation with incentive eligibility
• Medical, dental and vision coverage
• Company paid life and AD&D insurance.
• Company paid short- and long-term disability.
• Voluntary benefit products
• 401k retirement savings plan
• Flexible Spending Account
• Paid time off
• Tuition reimbursement
• Employee Assistance Program (EAP)

About Us:

We are one of the largest security integrators in the country and have proudly been installing innovative security and smart automation solutions in homes and businesses for more than 50 years. Our purpose is to make our world more secure, connected and empowered, one customer at a time.

Our Values:

• Win as a team.
• Do the right thing.
• Make a difference every day.
• Get it done.
• Think big.

If you share these ideas, we'd love to hear from you!

Vector Security is a Drug-Free Workplace

Vector Security is an Equal Opportunity Employer

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, transgender, national origin, veteran, or disability status.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.