Regional Marketing Manager, PLK, LAC
Apply NowCompany: Restaurant Brands International, Inc.
Location: Miami, FL 33186
Description:
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job description:
The Marketing manager is responsible for developing, integrating, and monitoring marketing calendar/strategies, with a string focus on brand communication. This individual will also lead the entire marketing process within our New Country Entry (NCE) process when openings new markets. Lastly this individual will support with the management of our local Ad Funds.
This position will oversee execution of calendar, with a strong focus on communication, and go-to market strategy of each initiative, from concept to restaurant. Ensuring all initiates are aligned with our Franchisees & our internal team and complying with Popeyes Louisiana Kitchen brand guidelines. Also, will collaborate building our annual Marketing Brand/Calendar plan, based on consumer insights, & market trends. Will support on the development of best-in-class innovation concepts and will oversee the marketing part of the NCE process.
Principal Accountabilities:
Desired Skills:
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job description:
The Marketing manager is responsible for developing, integrating, and monitoring marketing calendar/strategies, with a string focus on brand communication. This individual will also lead the entire marketing process within our New Country Entry (NCE) process when openings new markets. Lastly this individual will support with the management of our local Ad Funds.
This position will oversee execution of calendar, with a strong focus on communication, and go-to market strategy of each initiative, from concept to restaurant. Ensuring all initiates are aligned with our Franchisees & our internal team and complying with Popeyes Louisiana Kitchen brand guidelines. Also, will collaborate building our annual Marketing Brand/Calendar plan, based on consumer insights, & market trends. Will support on the development of best-in-class innovation concepts and will oversee the marketing part of the NCE process.
Principal Accountabilities:
- Achieve competitive traffic and sales results.
- Develop Marketing Plans.
- Ensure all Marketing activities are alignment within the brand essence.
- Ensure all campaigns are in line with brand equity, legal and visual identity.
- Ensure ATL & BTL actions are lined with brand guidelines and ensure them to accomplish the objectives.
- Lead New Country Entry Marketing process (Comms)
- Lead routines with internal and external stakeholders to ensure continuous alignment and progress.
- Lead interactions with global Brand teams to streamline major initiatives.
- Manages project teams and timelines to deliver products and programs. Strong leadership of cross-functional partners required.
- Evaluates and makes recommendations for category strategy reflecting competitive and consumer trends and market needs.
- Supports creation of the innovation roadmap that delivers against objectives and strategies.
- Strategic assessment of platforms within competitive context.
- Tracking Strategic projects.
- Maintain weekly meetings with PLK FZEs
Desired Skills:
- Bachelor's Degree in business administration, MBA- an advantage
- Experience: 4 - 6 years as Category manager; specific experience in Marketing Innovation & Consumer Insights
- Experience in retail & Food industry-a must
- Strong business and financial acumen
- Solid problem-solving skills and analytical capabilities
- Strong interpersonal skills with the ability to interact cross-functionally.
- Project management experience and nutrition and R&D background (desirable)
- Negotiation and analytical skills
- Fluent in Spanish & English
- Vendor management
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.