Marketing Analytics Manager

Job Description

As a member of the Marketing Analytics Team, you will help build our marketing analytics capabilities and uncover new insights to better understand our customers. You will take responsibility in building a measurement and reporting ecosystem that ensures our marketing strategies are optimized with data. You balance analytical rigor with commercial pragmatism and will relentlessly bring insights to optimize our business today and plan strategically for the future.

This is a hybrid role, 2 days weekly in office. To be consider, candidates must be near an office hub: El Segundo, CA | San Diego, CA | Dallas, TX | Des Moines, IA | St Cloud, MN | St Paul, MN.

Core Responsibilities:

• Manage relationship with an offshore agency of analysts responsible for marketing analytics, performance measurement, digital analytics, data visualization, and customer segmentation.
• Take ownership over all stages of data analysis: testing plan, data collection and shaping, model specification, visualization and communicating findings to colleagues.
• Derive actionable insights and identify opportunities for improving acquisition, retention, LTV/CAC, channel mix, marketing ROI, NPS, etc.
• Develop standardized reports and dashboards related to marketing performance including: lead generation, digital engagement, paid/organic channels, earned impressions, etc.
• Develop and implement forecasting models and predictive analytics to support marketing and sales planning and strategy.
• Ensure the accuracy and consistency of marketing and sales data by establishing data governance policies and procedures.
• Partner with marketing, sales, and other cross-functional teams to understand business requirements and deliver analytics solutions that meet their needs.
• Manage and optimize the use of analytics tools, ensuring the team has access to the necessary resources for effective analysis.
• Identify opportunities for process improvement, automation, and new technologies by staying current with industry best practices.
• Have a holistic view of the company's performance and prepare deep dive analyses as needed.

Required Knowledge, Skills, and Abilities:

• 5+ years experience with Marketing Analytics, Business Analytics, and/or Proudct Analysis
• Bachelor's degree from a four-year college or university (preferably in a quantitative field).
• Mastery of MS Office tools, especially Excel and PowerPoint.
• Expertise with at least two of the standard analysis tools: Excel, SQL, R, Python, Power BI, Tableau, etc.
• Ability to summarize complex findings clearly and concisely to audiences of varying technical ability.
• Familiarity with CRM systems like Salesforce and other relevant technologies.
• Strong working knowledge of statistics and experimental design, including A/B testing, regression analysis, univariate and multivariate analysis.
• Ability to coordinate cross-functional teams and drive towards decisions despite many stakeholders.
• Self-starter attitude with sharp business judgment.
• High attention to detail.

Desired Knowledge, Skills, and Abilities:

• Advanced analytics /data science experience.
• Masters degree in a quantitative preferred.
• Working knowledge of data cloud solutions such as Snowflake.
• Familiarity with MarTech tools such as Google Analytics, Marketo, Hootsuite, Adroll, etc.

Travel Requirements: Up to (10%)

Compensation:

The base annual salary range for this role is $100,000 to $140,000, plus a competitive performance-based bonus. Base annual salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Base annual salary may also differ significantly due to geography and cost of labor considerations.

#LI-Hybrid

About Us

What we give you in return:

Not many teams can say that they support people's dreams coming to life... We happen to do that every day. And as important as we know your career is, we recognize that there's a whole lot more to life. To ensure that our Employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:

• Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20+ days of paid time off (PTO), paid holidays, 1 paid wellness day and 1 day of paid volunteer time off (VTO) to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and foster.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.

About Cetera Financial Group:

Cetera Financial Group ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is an independent financial advisor network and a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.

"Cetera Financial Group" refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions,and Cetera Financial Specialists.

Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at the Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.

Agencies please note: this recruitment assignment is being managed directly by Cetera's Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.

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