Digital Marketing Manager

About the Role

We're looking for a Digital Marketing Manager to drive full-funnel marketing performance across all digital channels. Your mission is to grow awareness and drive demand for Ray, a cutting-edge open-source distributed computing framework that's powering the next generation of AI applications.

You'll be responsible for driving the buyer's journey and getting high-value technical content in front of the right audiences-ML engineers, platform teams, data scientists, and AI leaders-across channels they already use and trust. You'll partner closely with internal stakeholders like developer relations, product and engineering, product marketing, and design to coordinate go-to-market launches, campaigns, and always-on distribution strategies.

You'll own digital marketing strategy and execution from top-of-funnel awareness through to sales opportunities. Success means expanding Ray's interest in the ML ecosystem, driving high-quality engagement, and moving more people through the marketing funnel into active consideration.

Key Responsibilities:

• Own and execute content distribution across paid and organic channels to grow Ray's visibility and influence in the ML/AI ecosystem.
• Build integrated multi-channel campaigns to distribute technical content (blogs, videos, webinars, podcasts, thought leadership, case studies, etc.) across:
  
  • Paid search and social
  • Email marketing and nurturing
  • Developer communities
  • Influencer partnerships
  • Press and media partnerships
• Lead segmentation and targeting efforts across funnel stages-from cold audiences to warm nurture to sales-ready leads
• Identify gaps in the content journey and partner with content creators to fill them-ensuring the right content exists to guide users from awareness to consideration
• Develop and optimize email nurture programs and retargeting flows to increase conversion at every stage of the funnel
• Manage paid media budgets and continuously run A/B tests to improve performance and ROI
• Act as the voice of our digital audience internally, identifying new distribution opportunities and sharing insights on what content resonates
• Stay up to date with trends in AI/ML community engagement strategies. Identify new channels or influencers to test and scale

Qualifications:

• 4+ years experience in digital or growth marketing roles, ideally in a technical B2B or developer-focused company
• Demonstrated ability to run full-funnel digital marketing campaigns-from awareness to lead gen to pipeline acceleration
• Strong understanding of content marketing strategy and how to turn content into distribution-driven growth
• Experience managing and optimizing paid media and email nurture programs
• Comfortable working in a metrics-driven environment and using data to drive decision-making
• Familiarity with tools like HubSpot, LinkedIn Ads, Google Analytics, and similar platforms
• Successful startup experience marketing to technical audiences