Director of Marketing - Zero Bond at Wynn Las Vegas

Company Description

Job Description

Zero Bond at Wynn Las Vegas is redefining the membership club experience and is looking for a dynamic and creative Director of Marketing. This role reports to the Vice President & Head of Membership of Zero Bond at Wynn Las Vegas and works closely with the internal departments, external partners and Bond Hospitality to ensure streamlined execution of the marketing strategy and event programming of Zero Bond. The ideal candidate is well-organized and a creative thinker who can transform innovative ideas into actionable results.

Responsibilities

• Assist in creating, planning, and executing the overall marketing strategy and creative direction of Zero Bond at Wynn Las Vegas to communicate the venue's identity and enhance member experience.
• Oversee the creation and execution of both pre-opening and post-opening marketing plans to position Zero Bond as the premier social experience in Las Vegas
• Assist in the oversight and ideation of the development and maintenance of the venue's brand identity across all touchpoints
• Design and execute targeted campaigns to attract new members and increase retention with existing members
• Develop strategies for the membership team to tell the Zero Bond story to prospects
• Assist in overseeing a digital marketing agency in charge of social media and content strategy
• Assist in overseeing a PR agency that handles public relations strategy.
• Assist in the oversight, ideation and execution of the programming strategy inside Zero Bond
• Develop and curate a compelling calendar of events and experiences to reflect the venue's brand
• Oversee the ideation and marketing of cultural events, curated dinners, private parties, networking events and pop-ups pre and post opening
• Identify and manage strategic partnerships with luxury brands, personalities and partners
• Manage the marketing communication to members including app, SMS, and email
• Monitor industry trends, competitor offerings, and members preferences to promote innovation
• Maintain an up-to-date awareness of pop culture and the evolving needs of potential and current members
• Manage the marketing budget to ensure efficient allocation of resources
• Provide regular reports on marketing performance and prepare executive-level presentations
• Develop communication strategies that foster a sense of community and engagement
• Coordinate with external vendors and various departments to ensure that all sponsorship deliverables are creatively and thoughtfully executed
• Perform additional duties as assigned by the department leader

Qualifications

• Bachelor's degree in marketing, communications, or related field is preferred.
• A minimum of 5 years' experience in hospitality or membership club marketing.
• Experience managing multi-channel marketing plans, including PR, events, web, and social marketing strategies.
• Ability to operate in a fast-paced environment and manage a high-volume event calendar.
• Excellent written and spoken communication skills.
• Strong organization skills, and deadline-oriented, ability to prioritize multiple deadlines.
• Deep understanding of the membership club, hospitality, and luxury markets.
• Familiarity with digital marketing trends and platforms, including social media and content marketing.
• Budget management: The ability to manage budgets effectively and allocate funds to campaigns that provide the highest return on investment.
• Ability to create, manage, and execute event promotions that generate excitement and attract members.
• Experience with social media platforms such as Instagram, TikTok, Facebook, X.
• Ability to communicate effectively with the executive team and internal stakeholders
• Must be able to work a flexible schedule.

Additional Information

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws confidential according to EEO guidelines.