Director of Marketing

Director of Marketing

Who We Are

Join the Alside team at Associated Materials, LLC, and be AMazing with us!

At Alside, we combine our rich history in exterior building products with an unwavering commitment to continuous improvement and the customer experience. We are uniquely positioned to expand our product offerings, strengthen our supplier network, and deliver even greater value to the market.

As a leading distributor of windows, vinyl siding, and cladding products and the primary distributor of Associated Materials Innovations, you'll have the opportunity to contribute ideas in a welcoming and supportive work environment driven by safety and our core values. Join the Alside team where you can be AMazing as we shape our future together.

Why Alside?

• This is a high-visibility, high-impact role that requires both strategic vision and executional horsepower.
• The ideal candidate has experience navigating high-growth environments, managing transformation, and building programs that deliver ROI under pressure.

About the Role

Alside, a $1.2B private equity--owned building products distributor, is seeking a bold, results-oriented Director of Marketing to drive fast, measurable revenue growth and commercial excellence. Reporting to the Chief Commercial Officer, this senior leader will build and scale a high-performing marketing organization that delivers demand generation, brand elevation, sales enablement, supplier co-marketing, and data-driven performance -- all aligned to our business objective: maximize enterprise value in the next 12 months.

KEY ACCOUNTABILITIES:

Marketing Leadership & Strategy

• Develop and own the company's marketing strategy in partnership with the CCO, aligned to aggressive commercial goals and private equity milestones.
• Build and lead a modern, agile marketing team that can execute at speed.
• Establish scalable processes, talent structure, and metrics to fuel long-term growth while delivering immediate impact.

Demand Generation & Campaign Performance

• Architect and oversee multi-channel campaigns to acquire new customers, win back former accounts, and grow share of wallet among existing customers.
• Own the demand funnel: from brand awareness to MQLs to sales conversion and customer retention.
• Implement test-and-learn programs across email, digital, social, web, events, and direct marketing.

Sales Enablement & Internal Activation

• Partner with sales leadership to develop tools, collateral, training, and internal campaigns that empower field teams to close faster and smarter.
• Ensure all sales reps are armed with timely, relevant materials tied to current campaigns and promotions.

Brand & Messaging Ownership

• Define and uphold a cohesive, compelling brand identity that communicates our value clearly across every channel.
• Evolve our positioning and storytelling to stand out in a crowded, often commoditized category.

Supplier & Channel Co-Marketing

• Lead co-branded marketing efforts with supplier partners to drive mutual revenue growth and optimize MDF/co-op utilization.
• Manage vendor relationships, agency partners, and creative resources to bring campaigns to life efficiently and on-brand.

Go-to-Market & Product Marketing

• Develop launch strategies for new products, services, and customer programs in partnership with Product and Sales.
• Own value proposition development, competitive differentiation, and messaging hierarchy.

Marketing Tech, Website & Digital Experience

• Own the company website -- including content strategy, SEO, conversion optimization, user experience, and vendor/agency management.
• Oversee website updates, product/service pages, campaign landing pages, and tools to support lead generation and customer engagement.
• Ensure the website reflects the company's brand, supports the customer journey, and integrates with other digital marketing systems (e.g., Marketing Cloud, CRM, analytics).
• Lead digital experience strategy and performance monitoring (traffic, bounce rate, form fills, etc.).

Analytics, Reporting & Budget Accountability

• Define and own marketing KPIs including MQLs, SQLs, CAC, pipeline contribution, campaign ROI, and revenue impact.
• Lead regular performance reporting to the CCO and senior leadership team.
• Manage the marketing budget with discipline, focusing investment on highest-ROI activities.

REQUIRED EDUCATION, EXPERIENCE & SKILLS:

• 10+ years of B2B marketing leadership experience, ideally in distribution, manufacturing, building products, or industrial sectors.
• Proven success scaling marketing in high-growth, transformation-focused, or private equity--backed companies.
• Deep expertise in demand generation, website strategy, and sales enablement.
• Hands-on experience managing B2B websites (in partnership with internal resources or external agencies) with a strong focus on SEO, UX, and conversion rate optimization.
• Strong leadership skills with experience building and leading high-performance teams.
• Working knowledge of Salesforce Marketing Cloud and modern MarTech stacks.
• Exceptional communication and cross-functional collaboration skills.

PREFERRED QUALIFICATIONS:

• Experience marketing to contractors, builders, and dealers through distribution channels.
• Success managing supplier-funded marketing programs or MDF/co-op budgets.
• Familiarity with commercial organizations in transition (turnaround, merger, PE-backed transformation).
• Data-driven with a passion for measurable, repeatable growth.

Benefits and Perks:

As an employee of Associated Materials, LLC, you have access to a comprehensive package of benefits to support your health, finances, and life along with other perks that evolve with your ever-changing needs.

How We Support Your AMazing:

• Health:We offer competitive medical, dental, and vision plans for you and your family (pets included!) that support your ongoing success.
• Finances:Our 401(k) plan with matching contributions and FSA/HSA to help you maximize your budget.
• Life:As your needs change, our perks change with you. We offer paid holidays, parental leave, discount programs, an employee assistance program, and more that embrace your diverse needs.
• Community:We believe in celebrating our wins together. Our employee recognition and years of service programs socialize our individual contributions and teamwork for a workplace where you feel valued.
• Talent Development:We are committed to your growth. Our online learning platform offers curated content from top resources, including LinkedIn Learning. With our leadership competencies, performance management, and goal-setting practices, we help facilitate meaningful development conversations and foster a culture of learning.

About Us

When you join Alside, you are part of a leading exterior building products distribution business serving residential and commercial remodeling and new construction markets. We strive to provide high-quality windows, siding, metals, and other essential building products to contractors, remodelers, builders, and architects. Headquartered in Atlanta, Georgia, Alside operates more than 100 supply centers across the U.S. and is owned by Associated Materials, LLC.

Associated Materials, LLC, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, ancestry, age, disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. We also make reasonable accommodations for disabled employees and applicants, as required by law.