Business Development Manager

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Company: 2NSystems

Location: Roanoke, VA 24018

Description:

JOB TITLE: Business Development Manager

EMPLOYER: 2NSystems, LLC

DEPARTMENT: Sales & Marketing

REPORTS TO: Peter McGurran

EFFECTIVE DATE: 4/14/2025

About 2NSystems:
We are an industry leader for data center and critical facility systems, products, and turnkey services. We ensure mission-critical facilities are properly powered, cooled, monitored, and protected. We operate on a nationwide scale, providing industry leading products, services, and project management to customers across the US.Our mission is to simplify and strengthen the complete lifecycle of critical infrastructure. Our core values form the foundation of our business strength: alignment, discipline, respect, partnership, results orientation, and transparency.

Position Overview:

2NSystems is seeking an accomplished and strategic leader to serve as our Business Development Manager. This high-level role is responsible for developing and executing strategies that expand our client base, increase revenue, and strengthen our market presence through direct sales and a robust network of channel partners. The ideal candidate will possess a balanced mix of sales acumen, marketing experience, and operational expertise with a proven record of success in industrial, commercial, or mission-critical infrastructure sectors.

You will lead the charge in designing scalable sales and marketing programs, building strategic alliances, and managing a high-performing team to help grow 2NSystems' footprint across multiple verticals including healthcare, manufacturing, government, and Fortune 500 organizations. This is a senior leadership position with cross-functional influence, requiring exceptional communication, analytical, and relationship-building skills.

Key Responsibilities:

Sales Strategy & Revenue Generation
  • Develop and implement multi-channel sales strategies aligned with company growth objectives.
  • Own the full sales lifecycle from lead generation and qualification to closing and long-term client retention.
  • Define KPIs and implement a high-performing sales framework that fosters accountability and results.
  • Target strategic accounts across key industries: healthcare, education, government, manufacturing, and enterprise clients.

Channel & Partnership Program Leadership
  • Build and manage a formal channel sales program, including onboarding, enablement, and performance tracking.
  • Cultivate strategic partnerships (e.g., Excipio, Hunt) and referral networks to amplify market reach.
  • Identify and establish mutually beneficial relationships with technology and service providers to expand solution offerings.

Team Management & Development
  • Recruit, develop, and lead a dynamic sale and inside sales/telemarketing team.
  • Establish training programs and regular performance evaluations.
  • Foster a culture of collaboration, discipline, and continuous improvement aligned with Cardone philosophies.

Marketing Alignment & Program Development
  • Collaborate with external marketing partners (Cardone Ventures, Market Genesis) to drive brand messaging, campaigns, and outreach.
  • Lead the development of targeted marketing campaigns tailored to specific vertical and regional opportunities.
  • Create and manage marketing programs, including referral and partner incentive programs.

Market Analysis & Business Planning
  • Conduct industry and competitive research to identify emerging trends, whitespace, and growth opportunities.
  • Develop quarterly and annual business development plans with clear goals, timelines, and resource allocations.
  • Deliver sales forecasts, reports, and executive presentations to stakeholders.


Qualifications & Requirements:
  • Bachelor's degree in business, Marketing, Engineering, or related field (MBA preferred).
  • 7-10+ years of progressive experience in B2B sales, business development, and channel sales management.
  • Demonstrated success in building channel ecosystems and managing large-scale partner programs.
  • Strong knowledge of infrastructure services, mission-critical environments, or technical/industrial sales preferred.
  • CRM fluency (HubSpot, Salesforce, or equivalent) and comfort with sales analytics and reporting.
  • Exceptional leadership, negotiation, and interpersonal communication skills.
  • Willingness to travel up to 25% as needed.


Working Conditions:

Office-based with remote flexibility.

Some travel for partner meetings, industry events, and client visits.

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