Senior Partner Growth Manager, Amazon Fuse and MBD
Apply NowCompany: Amazon
Location: Miami, FL 33186
Description:
Are you data driven and like identifying actionable insights that translate into growth initiatives that drive the business? Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits? A creative marketer that can think big and make it happen? Then the Partner Growth Marketing team at Amazon could be the perfect fit for you, where we build dynamic future for Amazon subscriptions across the globe.
The Partner Growth Marketing team (Fuse) within Amazon's Corporate Business Development group, enables partners across multiple verticals to resell our subscription services including Prime, Prime Video, Amazon Music Unlimited, Kindle Unlimited, and more. You will work with Amazon partners across the Americas Region (LatAm and North America) and have a direct impact on end customers, seeking to maximize acquisition and customer retention with these partners across existing and new customer segments and offers. Our partners leverage Amazon's services to drive differentiated offerings and streamlined access for their customers across the globe. We need experienced marketing leaders to help us drive great results and grow our established subscription member bases, while help us launch new ones. The team is seeking a talented, self-directed and high energy growth marketing innovator to help drive our efforts in the Americas region, including successful partner launches and strong customer adoption, engagement, and retention. Our ideal candidate will have demonstrated an ability to build successful launch and growth campaigns, by diving deep into the insights around customer data including video streaming and online shopping usage trends, analyzing and reducing churn, while managing the customer lifecycle all the way through the funnel. The candidate must be able to work collaboratively and independently, building trust across internal teams as well as external partners. The focus will be on building, measuring and optimizing successful, results-oriented marketing programs in a fast-paced environment, often with short timelines, across new partner launches and on-going campaigns focused on growth marketing efforts that acquire new customers to our subscription services. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. Above all, this person must have a passion for understanding what drives a great consumer experience (CX) across both the digital and physical space. The candidate should possess a builder/start-up mentality and work well in ambiguous situations.
This position is based in the US and will report to our Latin America and North America Partner Growth Marketing Lead based in Miami. The role will be held accountable to deliver on team and partner goals that specifically drive new customers and sustained engagement.
Key job responsibilities
\tWorking closely with partners across Americas to understand their customers, how their business operates, their goals and their approach to marketing and content, and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive signups to our subscription services post-launch.
\tLeading, implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime/Prime Video brand and Fuse offer awareness through a partner.
\tDiving deep into the data to understand insights and learnings, that in turn drive strategy. Lead performance for partners in your region. Share market intelligence and insights with stakeholders and other teammates.
\tManage end-to-end ideation, execution, and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch.
\tDevelop efficient, scalable mechanisms that ensure operational efficiency of the team and acquisition impact.
\tCreating ongoing marketing programs and propositions for key partners to market our services, and drive customer engagement and retention.
\tContinually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms, and share of voice (SOV).
\tDiving deep on the customer journey to deliver a great experience and great results.
\tLeading, influencing, and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams.
\tBuilding ongoing communication channels with and through partners.
\tPartnering with Business Development leads on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon's services and content to life.
\tExperimenting with new ways to drive partnership success.
\tFunctioning at a global level, sharing best practices, and scaling programs or campaigns that benefit North America, Latin America, and other regions.
A day in the life
Partner Growth Managers are partner-facing, with extensive cross-functional internal and external stakeholder relationship management. PGMs will own:
(i) understanding the customer and segmentation strategies,
(ii) planning and executing marketing campaigns/initiatives with 3Ps to maximize short and medium-term performance;
(iii) identifying, tracking and reporting on actionable insights and learnings on partner and campaign performance regularly;
(iv) working with Business Development (BD) on negotiations for marketing commitments and contract compliance;
(v) leading partner negotiations for and execution of complex promotional/marketing initiatives e.g., large-scale 360 marketing programs which include deliverables from both partner and Amazon (such as co-funding or onsite placements and sales rep incentive plans) and;
(vi) collaborating with central marketing and tech teams to prioritize and deliver various solutions including automation and CX enhancement initiatives.
BASIC QUALIFICATIONS
\t+10 years of marketing experience in B2B2C partner-focused growth marketing across different industries such as: mobile, telecommunications, retail, financial institutions, film, media, music, television or gaming.
\tAbility to view partners as customers, focusing on their needs and goals, and driving great programs for customers that drive great results for partners.
\tAbility to create innovative new programs around entertainment and shopping seasonalities that generate results.
\tRelentless focus on data to make decisions and drive results, able to identify actionable learnings that explain/drive results.
\tAbility to analyze and dive deep on end-to-end CX flows to improve customer experience.
\tProven ability to communicate effectively with senior management both internally and externally.
\tProven ability to manage complex, multi-partner relationships/projects.
\tStrong bias for action and ownership, and ability to work independently toward stated goals with minimal oversight.
\tA passion for managing details to optimize programs, tools, and creatives. Attention to details to continuously raise the bar.
\tDemonstrated track record in developing, implementing and optimizing multi-channel, integrated marketing campaigns that focus on growth/performance marketing.
\tExcellent written communications and business case writing skills.
\tMust be willing to travel.
\tAbility to influence and earn trust.
\tHigh sense of ownership.
\tFluent in English and Spanish (written and verbal).
PREFERRED QUALIFICATIONS
\tMBA preferred
\tRelevant work experience in integrated partner marketing within the mobile/telecom or related industries, subscriptions, and/or entertainment, financial institutions and sponsorships.
\tExperience in global and/or centralized marketing leadership teams.
\tA passion for video content (film and television) a plus.
\tDemonstrated ability to create innovative new programs around entertainment content and shopping events that generate results.
\tExperience working across countries in Americas.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The Partner Growth Marketing team (Fuse) within Amazon's Corporate Business Development group, enables partners across multiple verticals to resell our subscription services including Prime, Prime Video, Amazon Music Unlimited, Kindle Unlimited, and more. You will work with Amazon partners across the Americas Region (LatAm and North America) and have a direct impact on end customers, seeking to maximize acquisition and customer retention with these partners across existing and new customer segments and offers. Our partners leverage Amazon's services to drive differentiated offerings and streamlined access for their customers across the globe. We need experienced marketing leaders to help us drive great results and grow our established subscription member bases, while help us launch new ones. The team is seeking a talented, self-directed and high energy growth marketing innovator to help drive our efforts in the Americas region, including successful partner launches and strong customer adoption, engagement, and retention. Our ideal candidate will have demonstrated an ability to build successful launch and growth campaigns, by diving deep into the insights around customer data including video streaming and online shopping usage trends, analyzing and reducing churn, while managing the customer lifecycle all the way through the funnel. The candidate must be able to work collaboratively and independently, building trust across internal teams as well as external partners. The focus will be on building, measuring and optimizing successful, results-oriented marketing programs in a fast-paced environment, often with short timelines, across new partner launches and on-going campaigns focused on growth marketing efforts that acquire new customers to our subscription services. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. Above all, this person must have a passion for understanding what drives a great consumer experience (CX) across both the digital and physical space. The candidate should possess a builder/start-up mentality and work well in ambiguous situations.
This position is based in the US and will report to our Latin America and North America Partner Growth Marketing Lead based in Miami. The role will be held accountable to deliver on team and partner goals that specifically drive new customers and sustained engagement.
Key job responsibilities
\tWorking closely with partners across Americas to understand their customers, how their business operates, their goals and their approach to marketing and content, and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive signups to our subscription services post-launch.
\tLeading, implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime/Prime Video brand and Fuse offer awareness through a partner.
\tDiving deep into the data to understand insights and learnings, that in turn drive strategy. Lead performance for partners in your region. Share market intelligence and insights with stakeholders and other teammates.
\tManage end-to-end ideation, execution, and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch.
\tDevelop efficient, scalable mechanisms that ensure operational efficiency of the team and acquisition impact.
\tCreating ongoing marketing programs and propositions for key partners to market our services, and drive customer engagement and retention.
\tContinually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms, and share of voice (SOV).
\tDiving deep on the customer journey to deliver a great experience and great results.
\tLeading, influencing, and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams.
\tBuilding ongoing communication channels with and through partners.
\tPartnering with Business Development leads on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon's services and content to life.
\tExperimenting with new ways to drive partnership success.
\tFunctioning at a global level, sharing best practices, and scaling programs or campaigns that benefit North America, Latin America, and other regions.
A day in the life
Partner Growth Managers are partner-facing, with extensive cross-functional internal and external stakeholder relationship management. PGMs will own:
(i) understanding the customer and segmentation strategies,
(ii) planning and executing marketing campaigns/initiatives with 3Ps to maximize short and medium-term performance;
(iii) identifying, tracking and reporting on actionable insights and learnings on partner and campaign performance regularly;
(iv) working with Business Development (BD) on negotiations for marketing commitments and contract compliance;
(v) leading partner negotiations for and execution of complex promotional/marketing initiatives e.g., large-scale 360 marketing programs which include deliverables from both partner and Amazon (such as co-funding or onsite placements and sales rep incentive plans) and;
(vi) collaborating with central marketing and tech teams to prioritize and deliver various solutions including automation and CX enhancement initiatives.
BASIC QUALIFICATIONS
\t+10 years of marketing experience in B2B2C partner-focused growth marketing across different industries such as: mobile, telecommunications, retail, financial institutions, film, media, music, television or gaming.
\tAbility to view partners as customers, focusing on their needs and goals, and driving great programs for customers that drive great results for partners.
\tAbility to create innovative new programs around entertainment and shopping seasonalities that generate results.
\tRelentless focus on data to make decisions and drive results, able to identify actionable learnings that explain/drive results.
\tAbility to analyze and dive deep on end-to-end CX flows to improve customer experience.
\tProven ability to communicate effectively with senior management both internally and externally.
\tProven ability to manage complex, multi-partner relationships/projects.
\tStrong bias for action and ownership, and ability to work independently toward stated goals with minimal oversight.
\tA passion for managing details to optimize programs, tools, and creatives. Attention to details to continuously raise the bar.
\tDemonstrated track record in developing, implementing and optimizing multi-channel, integrated marketing campaigns that focus on growth/performance marketing.
\tExcellent written communications and business case writing skills.
\tMust be willing to travel.
\tAbility to influence and earn trust.
\tHigh sense of ownership.
\tFluent in English and Spanish (written and verbal).
PREFERRED QUALIFICATIONS
\tMBA preferred
\tRelevant work experience in integrated partner marketing within the mobile/telecom or related industries, subscriptions, and/or entertainment, financial institutions and sponsorships.
\tExperience in global and/or centralized marketing leadership teams.
\tA passion for video content (film and television) a plus.
\tDemonstrated ability to create innovative new programs around entertainment content and shopping events that generate results.
\tExperience working across countries in Americas.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.