Paid Media Marketing Manager

About RealSelf:

For two decades, RealSelf has been the trusted authority in the aesthetics space. Now, we're evolving into something even more powerful-a dynamic digital ecosystem that puts consumers at the center of their aesthetic journey.

What sets us apart? We're the only destination that combines verified patient experiences, board-certified expert guidance, and cutting-edge technology to help you make confident, informed decisions about your aesthetic goals.

RealSelf is your judgment-free destination for all things aesthetics-whether you're just curious or ready to transform. We're building a safe space where authenticity meets aspiration, and where every aesthetics journey is celebrated.

Join us as we embrace this exciting evolution. Your best self awaits.

Paid Media Strategy Key Responsibilities:

• Develop and implement comprehensive paid media strategies for RealSelf's brand, and services across multiple channels (Google Ads, Meta, Tiktok, etc.).
• Work with ad managers at each platform to conduct market research and competitive analysis to inform targeting, bidding strategies, and campaign optimization.
• Work with the creative team to develop compelling ad copy, creatives, and landing pages that drive conversions.

Campaign Management & Optimization Key Responsibilities:

• Manage, optimize, and scale paid media campaigns with a focus on ROI, conversion goals, and customer acquisition cost (CAC).
• Continuously analyze and optimize campaigns for performance, adjusting targeting, bidding strategies, and ad creatives to meet KPIs.
• Monitor and report on key performance indicators (KPIs) to ensure campaign objectives are being met and adjust strategies as needed.
• Test new audience segments, ad creatives, and campaign formats to improve performance.

Budget Management & Reporting Key Responsibilities:

• Oversee paid media budget for each campaign and manage spend across channels to ensure effective allocation and maximize results.
• Provide regular reporting and performance analysis to senior leadership, highlighting key insights, trends, and areas for improvement.
• Work with the finance team to track and optimize ad spend relative to revenue growth and profitability.

Collaboration & Cross-Functional Partnerships Key Responsibilities:

• Collaborate with the content, SEO, design, and product teams to create cohesive marketing initiatives and ensure alignment across channels.
• Work closely with the data and analytics team to develop attribution models, analyze campaign performance, and refine strategies.

Innovation & Testing Key Responsibilities:

• Stay up to date with the latest trends in paid media, new advertising platforms, tools, and best practices.
• Drive A/B testing and experimentation to test new approaches and improve overall campaign performance.
• Regularly assess emerging paid media opportunities to ensure RealSelf is staying ahead of industry trends.

Requirements:

• You are located in New York City.
• You have a Bachelor's degree.
• You are comfortable coming into the RealSelf downtown Manhattan office 2-3 days a week.
• 3+ years of experience in operations, project management or consulting.
• 3+ years of experience managing paid media campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Proven track record of optimizing campaigns for ROI, with experience in both B2C and B2B environments.
• Experience with Google Analytics, Tag Manager, and other analytics tools to track and analyze performance.
• Proven experience managing complex projects with cross-functional teams.
• Exceptional communication and presentation skills.
• Demonstrated ability to juggle multiple priorities and thrive in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills.
• Strong understanding of SEM, paid social, display advertising, and paid search strategy.
• Ability to interpret complex data and translate it into actionable insights.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Proficiency in Excel/Google Sheets, Google Ads, Facebook Ads Manager, and other advertising platforms.
• Knowledge of marketing automation tools, CRM systems, and other marketing technologies is a plus.

Ideal Qualities:

• Analytical and results-driven with a focus on continuous improvement.
• Creative thinker who can come up with innovative campaign ideas.
• Strong communicator with the ability to present findings and recommendations to key stakeholders.
• Team player who thrives in a collaborative environment and is comfortable working cross-functionally.
• You have a passion for beauty and pop culture.
• You operate without ego and are a collaborative team player with a proactive and entrepreneurial mindset.
• You thrive in a startup environment, are comfortable with ambiguity, and feel excited to build new processes from the ground up.
• You have exceptional organizational skills and attention to detail.

Perks & Benefits:

• You'll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
• Health benefits: We offer comprehensive employee benefits for medical, dental and vision 100% paid for by RealSelf.
• Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent.
• 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
• Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience's shoes. That's why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer.
• Company holidays: We believe in celebrating holidays! Enjoy time off during our 11 company-wide holidays.
• Hybrid NYC office: We recognize that there's no one size fits all with office culture. That's why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.

$70,000 - $100,000 a year

*Compensation will be evaluated based on experience.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.