Sr Marketing Manager, In Store Experience

Job Description

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carr's, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.

Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.

Bring your flavor

Building the future of food and well-being starts with you. Join our team and bring your best self to the table.

#bringyourflavor

#LI-MG1

What you will be doing

The Senior Marketing Manager of In-Store Experience will be the strategic lead of the in-store channel. This position is highly collaborative with the Brand Marketing team and Division Marketing teams and will provide governance on how to best communicate messaging to our in-store customers focusing on semi-permanent institutional messaging, promotional campaigns, at shelf-communication and other in-store experiences (music, video boards, third party agencies, etc.)

The position will be based in Plano, TX.

Main responsibilities

• Develop overall strategy and hierarchy of in-store consumer messaging that aligns to brand standards
  • Leverage data and insights to develop zones for various types of communications
• Serve as the subject matter expert for the organization to plan and execute in-store programs and marketing campaigns
  • Participate in cross-functional teams during the entire lifecycle of development, including deployment and post-deployment activities.
  • Anticipate upstream and downstream impacts of the project and works with internal business groups to adjust business tools and practices to support new features and functionality
  • Present and secure approval from senior management and other key stakeholders, as necessary
• Partner with Strategic Brand team and Division Marketing teams on the role seasonality plays in-store and develop took kits that align to overarching seasonal Vis ID for divisions to leverage to build out in-store support.
• Improve production cost efficiencies through partnership with sourcing and enhanced lead time for campaign execution
• Bring national campaigns (Loyalty, Omnichannel, Brand, National Sales Events) to life in the store through strategic planning, direction to the creative execution team and collaboration with Divisions and Merchandisers
• Manage all in-store media including in-store radio, digital signing, video, etc.
• Collaborate with the shelf communication team to ensure clear and concise communication of pricing and promotions (healthy aisles, nutritional scoring, creative direction)
• Collaborate, plan and execute in-store programs with agency partners
• Align closely with divisions to execute national programs that weave into local management of in-store marketing
• Advisor and resource to Divisions for local needs
• Partner with Albertsons Media Collective on in-store partnerships to include Neptune, RTUI, etc.
• Partner with national center store Merchandising teams as needed
• Manage circular channel guidance for national campaigns
  • Creative development (in partnership with Brand Marketing), execution, timelines and reporting on division adoption

A copy of the full job description can be made available to you.

What we are searching for

• A bachelor's degree in Business or Marketing. MBA a plus
• 5+ years' experience in one or more of the following areas: retail marketing, brand marketing, development and planning of customer focused sign communication
• Strong knowledge of large format printing processes, timelines, materials, etc.
• 5+ years' experience of leading and managing highly matrixed project management
• Equivalent combination of education and experience may be substituted
• Ability to foster relationships, collaborate with others and work effectively in teams.
• Articulate and persuasive written, verbal and presentation skills
• Solid analytical and quantitative skills.
• Ability to manage competing priorities, problem solve, multi-task and deliver with good time management skills.
• Strong customer focus and orientation

What is it like at Albertsons?

Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.

Albertsons is an Equal Opportunity Employer

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).