Director of Brand(Temporary)-Business Support Centre

Job Description

Are you a business savvy, strategic leader who is driven by cultivating innovation? If so, this may be the opportunity for you!

South Country Co-op is currently seeking an interpersonal savvy, collaborative and business insightful individual to join our Senior Leadership Team as our Director of Brand on a full-time, temporary basis based at our Business Support Centre, located in Medicine Hat, Alberta. If you are customer focused and possess strong leadership and management experience, then we want to hear from you - Apply today!

What you'll do:
Reporting to the VP of Brand Development & Facilities, the Director of Brand is responsible for leading the Marketing and Communication Engagement functions of the Brand division. This role is responsible for implementing Brand strategies, programs and the initiatives in the organization and providing input into the development of organizational Branding strategies.

This role is responsible for external communication, branding, marketing member intelligence and community engagement and is responsible for developing and executing marketing strategies that promote the brand identity and purpose of South Country Co-op ensuring a cohesive and effective presence across all channels. The successful candidate will be a visionary leader with a passion for storytelling and a deep understanding of how to engage and mobilize communities around a brand.

• Responsible for research, development, and implementation of innovative marketing programs, including direct mail, commercial sales, social media marketing, conventions, workshops, advertisements, sales tools, and other initiatives.
• Develop and implement comprehensive branding and marketing strategies to enhance brand awareness.
• Responsible for digital marketing strategies, email marketing, social media, and online advertising to drive engagement and assist in revenue goals for operational departments.
• Cultivate and maintain strong relationships with key community stakeholders, partners, and influencers to support and amplify our brand messaging.
• Analyze market trends and competitor activities to identify opportunities and challenges.
• Monitor and report on the effectiveness of marketing campaigns and strategies, making data-driven decisions to optimize performance.
• Represent the company at community and public events, conferences, and media appearances as needed.
• Collaborate with designers, writers, editors, and other creative staff to produce marketing collateral maintaining brand integrity
• Foster a culture of innovation within the marketing team, encouraging creativity and experimentation.
• Collaborate with cross-functional teams, including product development and sales strategies, to ensure alignment with overall business objectives and in alignment with legislative requirements.
• Provide leadership to the Marketing and Community Relations team

Who you are:

• Hold a degree in Business Administration, Marketing, Public Relations, or equivalent is required.
• Have a minimum of 10+ years of progressive relevant experience in Marketing, Public Relations, Communications, Community Relations, Digital Marketing, or eCommerce in a Corporate or Retail Environment; a combination of relevant experience and education may be considered.
• Have a minimum of 8 years progressive experience leading support services and/or professional staff, with a preference for the Marketing industry.
• Have strong business acumen, including well-balanced strategic and tactical agility, and understanding of the financial aspects of running a business, a thorough understanding of Operations, Branding, Talent and Culture, Business Development and Administration
• Excellent understanding and familiarity with brand building and brand management.
• Demonstrated proficiency in traditional and digital marketing strategies, technologies, and solutions.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Knowledge and experience in publishing with print and web-media (magazines, newsletters, journals); knowledge of printing procedures and requirements preferred.
• High flexibility with strong interpersonal skills that allow one to work effectively in a diverse environment.
• Experience in developing relationships with external and internal customers on complex issues and transactions.
• Hold a valid class 5 driver's license.

This position will require regular travel between locations in our trading areas, and some travel outside our trading area for business needs as required.

Who you'll work with:

The Team: You will provide leadership, guidance, and mentorship to the Marketing and Community Relations team. This team strives to cultivate a culture of collaboration, innovation, and driving results.

The Community you'll reside in: Medicine Hat, AB, is the sunniest city in Canada! For families, there are many sports and activities to indulge in including hockey, soccer, baseball, softball, and BMX. Promoting high quality of life and affordable living costs, Medicine Hat is a hub for agriculture and natural resources.

Our Communities: We proudly serve communities throughout Southern Alberta, with locations in Acadia Valley, Barons, Bassano, Bow Island, Broxburn, Brooks, Claresholm, Duchess, Dunmore, Hays, High River, Lethbridge, Lomond, Medicine Hat, Oyen, Picture Butte, Redcliff, Taber, and Vauxhall.

If this opportunity speaks to you and you believe you would be the right fit for this role, please apply online by May 8, 2025. We thank all candidates for their interest; however, only those selected to continue in the recruitment process will be contacted.