Marketing Manager I/II, US Dermatology Consumer Marketing

Job Details

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok .

Job Description

The Marketing Manager works in collaboration with the Associate Consumer Marketing Director and brand team(s) to develop and execute strategic and tactical marketing plans for SKYRIZI (Psoriatic Disease), to drive key consumer marketing business initiatives.This individual is responsible for managing cross-functional teams in the development of advertising and promotion tactics and execution. This position requires the individual to foster positive working relationships to partner collaboratively with internal and external partners to execute plans.

Key Responsibilities Include:

• Lead development and manage execution of DTC tactics for SKYRIZI to drive brand awareness, disease awareness, acquisition, and conversion initiatives through a variety of channels which may include: broadcast, CRM, direct marketing, in-office, print, with a strong emphasis in digital communications.
• Drive and participate in business and marketing plans and process across Dermatology. Leverage core marketing capabilities in the creation and refinement of marketing plans.
• Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
• Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace.
• Direct and manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory and compliance guidelines arefollowed.
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Assist in the management of the scope, direction, and terms of the agency relationship and aid in oversight of all aspects of agency relations.
• Track and manage the Consumer Marketing Budget while collaborating with the team to utilize resources effectively and efficiently

Talent will be hired at a level commensurate with experience.

Qualifications

Basic:

• Bachelor's degree in Marketing or related field equivalent.
• 4-6+ years of relevant work experience in marketing
• Prior experience in pharmaceutical or CPG marketing
• Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
• Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, etc.
• Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation.
• Strong communication, presentation and inter-personal skills.
• Must have attention to detail, execution, and follow-through
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Preferred:

• Experience in pharmaceutical marketing
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
• DTC mass media (TV, Print, Web/Digital) experience
• CRM experience including Direct mail and e-mail
• Understanding of social media platforms and their application
• Ability to work with all levels in a highly matrixed organization.
• Ability to influence senior management

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible to participate in our short-term incentiveprograms.
• This job is eligible to participate in our long-term incentiveprograms

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html