Director, Media Planning

OVERVIEW:

A Director, Media Planning is responsible for all aspects of a client's business. They are responsible for the management of one or more client accounts. Working with cross-functional teams across GroupM's areas of business, you will ensure the strategic delivery of client goals and business objectives.

They provide leadership and is the main point of contact for their client(s). Lead in client comms, strategy planning, client presentations and encouraging the highest quality media product and client satisfaction. They also play an active role coaching, training, and mentoring juniors. This role requires in-office presence 4 days a week.

Key Accountabilities:

Client Service

• Manage and own client relationships (Director level and below, which may include Senior Manager, Brand Managers)
• Primary client contact and point of escalation
• Responsible for client performance reviews including Vantage scores, with a goal of achieving all clients in green or secure
• Manage client expectations within agreed upon deliverables, focused on
• Manage client briefings and foresight longer term impacts (timelines, roadmaps, managing expectations)
• Oversee and lead all aspects of the business

Leadership

• Successfully lead and manage account team; responsible for teams growth & functionality, developing goals for direct reports (1-4)
• Establish culture of excellence and quality output
• Works with all internal resources including Investment Team, Finance and Strategy in carrying out the development of their plans and client service requirements and is able to pressure test discipline's outputs to ensure they meet holistic media plan needs
• Jointly works with Client Leads to establish the business overall strategic direction in the marketplace
• Lead by example and foster an environment of collaboration and teamwork
• Approve plan presentations, internal briefs and post reports, support in reporting meetings
• Staff career development/succession planning through strong mentoring and coaching

Financial Management

• Assist VP with the development of business plans
• Ensure revenue forecasted accurately
• Responsible for ensuring monthly invoicing /billing for client is up to date
• Responsible for Global spend tracker and Client facing Buy Summaries (BCR)
• Complete understanding of client SOW and compensation
• Ensure client compensation is in line with SOW
• Ensure client service team responsibilities are completed to assist with discrepancy clearing

Media Planning

• Solid understanding of online and offline planning
• Skilled interpretation of client briefs and writing strategic plans, establish strategies to meet objectives
• Develops media plans and presentations in conjunction with more senior staff
• Lead and oversee buy brief content and conduct buy brief meetings with internal groups
• Oversee all media administrative duties including campaign set-up and maintenance, and issue accurate client financial reports i.e. BCRs, with a high degree of accuracy
• Extensive understanding of different media channels
• Lead client's plan presentations.
• Extensive knowledge of all syndicated and proprietary tools
• Approve media plans

Skills & Behaviour

• Full familiarity with research tools and planning software programs needed to complete planning tasks at all levels, Comspoint, Vividata
• Resourcefulness, able to tap into company resources across cross functional groups and demonstrate best use of resources
• Able to convincingly and methodically build solutions to client problems
• Strong presentation skills
• Highly organized, with the ability to manage multiple projects and oversee direct reports
• Excellent written and verbal communication skills
• Demonstrated strong critical thinking and problem-solving abilities
• Strong communication skills & relationship management
• Able to understand and apply consumer insights

Education and Experience:

• 7-10+ years in media planning / buying or other relevant media industry experience
• Direct client service experience
• Strong understanding of marketing & consumer communications roles
• Post-secondary degree with a focus on Marketing preferred

ABOUT GROUPM

GroupM and all its affiliates embrace and celebrate diversity and inclusivity.We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.