Sr. Manager - Digital Marketing
Apply NowCompany: Grocery Outlet
Location: Emeryville, CA 94608
Description:
About Grocery Outlet:
About the Team:Our Marketing team's mission is to use creativity and passion for the Grocery Outlet brand to increase customer trips, grow market share, and contribute to company growth and profitability. Our team is built on innovation and collaboration- allowing us to engage customers and drive sales in a fast-paced environment. Successful members of our team are eager and curious as they use their exceptional work ethic, creativity, and attention to detail to look for the next marketing trend.
About The Role:
The Senior Manager, Digital Marketing is a B2C/B2B role that is responsible for the strategy and execution of our local store marketing and our efforts to recruit new Grocery Outlet Operators into our pipeline. You will be responsible for developing strategies to support our individual stores, generating leads for our AOT recruitment team, and working with our business partners to develop local digital marketing initiatives including Social Media, PPC, SEO, display, video and other digital recruiting channels. You will work with the Senior Director of Digital Marketing and the AOT recruitment team to formulate the overall strategy, manage planning, work with the recruitment and digital teams on direction and execution, and develop relationships with external vendor partners across a variety of digital functions. You are responsible for driving qualified traffic to Ownagroceryoutlet.com, leading to an increase in qualified leads in the Aspiring Operator in Training pipeline. You will establish a dashboard and a process for performance/KPI tracking across all digital functions. You will stay aware of current digital trends and acts as the digital expert for local store marketing and AOT recruitment. The Senior Manager, Digital Marketing Recruitment reports to the Sr. Director of Digital Marketing.
Responsibilities Include:
About The Pay:
About You:
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Equal Opportunity Employer
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- Our Mission: Touching lives for the better
- Our Vision: Touching lives by being the first choice for bargain-minded consumers in the U.S.
- Our Values & Behaviors: Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service
About the Team:Our Marketing team's mission is to use creativity and passion for the Grocery Outlet brand to increase customer trips, grow market share, and contribute to company growth and profitability. Our team is built on innovation and collaboration- allowing us to engage customers and drive sales in a fast-paced environment. Successful members of our team are eager and curious as they use their exceptional work ethic, creativity, and attention to detail to look for the next marketing trend.
About The Role:
The Senior Manager, Digital Marketing is a B2C/B2B role that is responsible for the strategy and execution of our local store marketing and our efforts to recruit new Grocery Outlet Operators into our pipeline. You will be responsible for developing strategies to support our individual stores, generating leads for our AOT recruitment team, and working with our business partners to develop local digital marketing initiatives including Social Media, PPC, SEO, display, video and other digital recruiting channels. You will work with the Senior Director of Digital Marketing and the AOT recruitment team to formulate the overall strategy, manage planning, work with the recruitment and digital teams on direction and execution, and develop relationships with external vendor partners across a variety of digital functions. You are responsible for driving qualified traffic to Ownagroceryoutlet.com, leading to an increase in qualified leads in the Aspiring Operator in Training pipeline. You will establish a dashboard and a process for performance/KPI tracking across all digital functions. You will stay aware of current digital trends and acts as the digital expert for local store marketing and AOT recruitment. The Senior Manager, Digital Marketing Recruitment reports to the Sr. Director of Digital Marketing.
Responsibilities Include:
- Defines a digital marketing strategy and appropriate media mix to meet AOT recruitment goals
- Campaign creation/lead management for SEM, Display, Retargeting, YouTube, Facebook, Monster, CareerBuilder, ZipRecruiter, Indeed and LinkedIn
- Maintain and develop a creative content database to promote the brand and Independent Operator model in accordance with Brand standards
- Defines KPIs and a regular reporting format for digital initiatives
- Drives continuous performance optimization of digital campaigns, as well as organic performance
- Collaborates with Digital Team & AOT recruitment Team on local and national strategies
- Creates dashboards in Salesforce for monthly, quarterly, and annual marketing digital reports, as well as special request reports as needed, for the leadership team
- Stays up to date on current digital marketing trends and new technology and proactively monitors competitor activities
- Performs other projects and duties as assigned
About The Pay:
- Base Salary Range: $110,000 - $140,000 Annually
- Annual Bonus Program
- Equity
- 401(k) Profit Sharing
- Medical, Dental, Vision & More!
- Final compensation will be determined based upon experience and skills and may vary based on location.
About You:
- Bachelor's Degree in Marketing, Digital or related field
- 5+ Years Digital Marketing Experience
- 2-5+ years of cross channel marketing automation experience in Salesforce Sales Cloud and Pardot
- Expertise managing all core functions in digital marketing including SEM, display, social media and SEO
- Wordpress or similar CMS experience
- B2B or recruitment experience preferred
- Familiarity with the owner/operator business model
- Experience with applicant tracking systems
- Understanding of Email Parsing tools
- Proficiency in Google Analytics
- Creative and strategic thinker, comfortable working in a fast-paced environment
- Familiarity with analytics, modeling tools, statistical techniques, segmentation, and targeting strategies using performance, financial and demographic data a plus
- Experience manipulating data and familiarity with database and/or data manipulation tools a plus
- Knowledge of HTML preferred but not required
- Analytical Mindset, turn Analysis to Action
- Ability to manage and prioritize multiple requests of varying importance
- Entrepreneurial minded with an internal drive to continuously hit goals and succeed
- Fun, flexible, ambitious and not afraid to roll up their sleeves
- Excellent verbal and written communication skills
To learn about how we collect, use and secure your personal information. Click here to see our privacy policy.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.