Senior Sales & Marketing Director

Create exceptional experiences in remarkable destinations

What we offer

True Key Hotels & Resorts provides competitive employment packages for its team members, including competitive wages, employee discount programs, referral bonuses, flexible hours, bonuses, health benefits, birthday and anniversary celebrations, on the job training and great opportunities for advancement.

• Start Date: Negotiable
• Location: Calgary, AB
• Salary: Will be commensurate with experience

Summing it up

The Senior Sales and Marketing Director plays a key leadership role in developing and implementing strategic sales and marketing plans to drive revenue growth and achieve company goals. This position requires a creative, results-driven professional with strong leadership, analytical, and relationship-building skills to manage teams, optimize sales processes, and execute impactful marketing campaigns. This position offers a unique opportunity for a seasoned sales and marketing leader to play a pivotal role in True Key's continued success and expansion.

What you'll be doing

Strategic Planning:

• Develop and implement comprehensive sales and marketing strategies aligned with business objectives
• Conduct market analysis, identify target audiences and analyze competitive landscape.

Team Leadership:

• Lead and manage sales and marketing teams, providing guidance, coaching, and performance management.
• Foster a high-performance culture that encourages collaboration and accountability.
• Celebrate wins and learn from losses.

Revenue Growth & Sales Optimization:

• Drive revenue growth through effective sales strategies, lead generation, and customer relationship management.
• Employ unique and creative strategies to achieve maximum impact.
• Optimize and measure sales processes, tools and technologies to enhance efficiency and effectiveness.

Marketing Campaign Management:

For each business segment under the True Key family of businesses you will;

• Lead the development and execution of marketing campaigns across various channels, including digital, social media, and traditional marketing.
• Ensure brand consistency and effectiveness in all marketing initiatives.

Customer Relationship Management:

• Build and maintain strong relationships with key customers, ensuring customer satisfaction and loyalty.
• Select, implement and leverage CRM tools to track customer interactions and personalize customer engagement.

Performance Analysis & Budget Management:

• Analyze sales and marketing performance data to identify trends, opportunities, and areas for improvement.
• Draft and manage budgets effectively, ensuring optimal allocation of resources.

Industry Knowledge:

• Stay up to date with industry trends, best practices, and emerging technologies.
• Develop and maintain collaborative relationships with destination marketing organizations and industry professionals.

Cross-Functional Collaboration:

• Collaborate with other departments on product development and coordination of service to ensure alignment and achieve company goals.

Who you are

Ideal Skills & Attributes:

• Extensive experience in sales & marketing leadership, with a proven track record of success in driving revenue growth and managing teams.
• Bachelor's degree in marketing, business administration and/or a related field.
• Exceptional communication skills.
• An outgoing and creative personality.
• A well-established network of industry contacts is an asset.
• A flexible, yet detail oriented, individual who thrives in dynamic and changing environments.
• Passion for contributing to a growing company's success.
• Willingness and ability to travel domestically and internationally.
• Valid drivers license and personal vehicle.
• Excellent working knowledge of Microsoft Office, CRM, property management systems, Adobe and other industry specific software platforms.

Who we are

Our mission at True Key Hotels & Resorts is to exceed expectations. We achieve this by staying true to our core values of trust, reliability, unity, and evolution. We maintain the highest ethical standards and treat all colleagues with fairness and dignity. We continuously strive to improve our services, products, and processes to meet the evolving needs and expectations of our employees, guests and owners.

This position is only open to Canadian Citizens, Residents or those possessing a valid Work Visa.