VP, Marketing-LinkedIn Sales Solutions
Apply NowCompany: LinkedIn
Location: San Francisco, CA 94112
Description:
Company Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from a LinkedIn office on select days and from home, as determined by the business needs of the team.
This role can be based in San Francisco or Sunnyvale/Mountain View.
As the VP, Marketing of LinkedIn Sales Solutions (LSS), you'll have the opportunity to lead a team responsible for bringing to market one of the industry's leading sales technology platforms. Reporting to the Chief Marketing and Strategy Officer, you will partner closely with product and sales leadership to inform product strategy and drive top-line and bottom-line growth through online and field sales channels. You will lead a global team with responsibility across the entire marketing spectrum, including product marketing, brand, demand generation and content marketing.
Responsibilities:
Qualifications
Basic Qualifications:
Preferred Qualifications:
Suggested Skills:
The pay range for this role is $253,000 to $395,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from a LinkedIn office on select days and from home, as determined by the business needs of the team.
This role can be based in San Francisco or Sunnyvale/Mountain View.
As the VP, Marketing of LinkedIn Sales Solutions (LSS), you'll have the opportunity to lead a team responsible for bringing to market one of the industry's leading sales technology platforms. Reporting to the Chief Marketing and Strategy Officer, you will partner closely with product and sales leadership to inform product strategy and drive top-line and bottom-line growth through online and field sales channels. You will lead a global team with responsibility across the entire marketing spectrum, including product marketing, brand, demand generation and content marketing.
Responsibilities:
- Lead, develop and inspire a 50+ person global team of marketers
- Develop and execute the LSS marketing strategy to drive business growth and success on a global scale
- Play an influential role on the Sales, Marketing and Product leadership teams
- Own and drive all marketing functions and programs for the Sales Solutions businesses
- Lead product marketing including audience segmentation, needs assessment and bringing the voice of the customer to inform product and go-to-market strategy
- Develop the narrative for target audiences that will drive interest and engagement throughout the marketing funnel
- Drive go-to-market strategy and programs including positioning, packaging, pricing, naming, field marketing and demand generation
- Develop compelling content that secures LinkedIn as a thought leader in the industry
- Achieve bookings goals and demonstrate the efficacy and value of marketing campaigns
Qualifications
Basic Qualifications:
- 15+ years of marketing experience
- 10+ years of leadership experience
Preferred Qualifications:
- Demonstrated mastery of B2B marketing strategy and planning
- Experience in the sales technology space and/or selling to CROs and sales leaders
- Deep experience in product marketing and performance marketing
- Skilled in go-to-market activities across online and offline distribution channels and integrated channel management
- Experience leading demand generation for field sales
- Track record of success leading digital and social marketing
- Sophisticated ability to engage and influence senior-level stakeholders
- Superb analytical ability
- Reputation for being a gifted people leader of large teams, 50+ people
- Demonstrated success in having a direct impact on business results and revenue
Suggested Skills:
- Product Marketing
- Team Leadership
- Cross-team collaboration
- Go-to-Market Strategy
The pay range for this role is $253,000 to $395,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.