Dir, Brand Strategy

In this role, you have the opportunity to:

Develop, execute, and continuously refine our brand's long-term strategy. You will be responsible for ensuring the company's brand positioning, voice, and identity align with business goals, customer insights, and market trends. This role requires a combination of strategic thinking, creative writing and leadership, as well as cross-functional collaboration to build and maintain a brand that stands out in a competitive marketplace.

You are responsible for:

• Brand Vision & Strategy
  • Lead the development and execution of the brand strategy to elevate the company's position in the marketplace. Ensure the brand's vision, voice, messaging, and values are consistently represented across all touchpoints.
• Market Research & Analysis
  • Conduct in-depth market research to understand consumer behavior, competitor activities, and industry trends. Use insights to inform strategy and optimize brand positioning.
• Brand Architecture
  • Define and refine brand architecture, ensuring clarity and consistency across all brand assets and communications. Develop guidelines to maintain a unified brand identity.
• Campaign Development
  • Collaborate with internal teams to create integrated, multi-channel marketing campaigns that support business objectives, enhance brand awareness, and drive customer engagement.
• Cross-functional Leadership
  • Work closely with Product, Sales, Communications, and Creative teams to ensure alignment of brand messaging across all departments. Serve as a brand ambassador internally and externally.
• Performance Tracking & Optimization
  • Measure the effectiveness of brand strategies and campaigns. Utilize data analytics to track brand performance and implement improvements.
• Team Leadership
  • Manage and mentor senior graphic designer to ensure content and visual representation of Mercury brand remains effective and consistent, while fostering a creative, innovative, and collaborative environment.

• Brand Equity
  • Ensure the brand's health and growth by building long-term brand equity and delivering positive brand experiences for customers, both externally and internally.
• Innovation & Trends
  • Stay current with the latest trends, tools, and best practices in branding, digital marketing, and consumer behavior to keep the brand relevant and ahead of the curve.

Required Qualifications:

• Bachelor's degree in marketing, business, or related field.
• Typically requires a minimum of 10 years of experience in brand strategy, marketing, or related discipline, with at least 3 years in a leadership or managerial role.
• Proven track record of creating and executing successful brand strategies that drive impactful business results.
• Exceptional understanding of brand development, marketing communications, and digital marketing channels.
• Strong analytical skills and experience using data to drive decision-making.
• Excellent leadership, communication, and presentation skills.
• Creative thinking with the ability to inspire innovation and drive change.
• Experience in managing and mentoring a team of professionals.

Preferred Qualifications:

• Experience in the technology, B2B, or B2G sectors is a plus.
• Expertise in branding tools, software, and platforms (e.g., Google Analytics, Brandwatch, etc.).
• Strong understanding of global marketing practices and cultural sensitivities.

"This position requires you to access information that is subject to U.S. export regulations. You may only access such information if you are a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. government."

Why should you join Mercury Systems?

Mercury Systems is a technology company that makes the world a safer, more secure place. We push processing power to the tactical edge, making the latest commercial technologies profoundly more accessible for today's most challenging aerospace and defense missions. From silicon to system scale, Mercury enables customers to accelerate innovation and turn data into decision superiority. Headquartered in Andover, Massachusetts, Mercury employs more than 2,300 people in 24 locations worldwide. To learn more, visit mrcy.com

Our Culture

We are committed to making Mercury a great place to work, no matter where our employees are located. We offer a casual and enjoyable atmosphere that allows employees to learn and grow. We help and care for one another and work as one to achieve results for us and for our customers. We value communication and transparency, and strive to foster two-way dialogue at all levels of the organization. We are committed to lifelong learning, offering comprehensive skills training and tuition reimbursement. Whether you're just starting out on your career journey or you are an experienced professional, it's important to us that you feel recognized and rewarded for your contributions.

To find out more about Why Mercury?, or visit the Mercury Community or find answers to general questions at Mercury FAQs

Mercury Systems is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.

As an equal opportunity employer, Mercury Systems is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact the number below for assistance.

(978) 256-1300

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