Senior Content Writer

TriMark Digital is looking for a senior-level content strategist and writer with deep expertise in building and executing high-performing content strategies for enterprise organizations and growing local businesses. As a Senior Content Strategist, you will lead the strategic development, execution and analysis of content campaigns across a variety of industries. You'll act as both a strategic thinker and creative lead, overseeing the full content lifecycle-from discovery and planning to messaging architecture, creation, optimization and reporting. You'll drive discovery and planning, craft brand messaging frameworks, guide content development across multiple channels and apply performance data to optimize content for impact. You'll also collaborate cross-functionally with design, SEO, paid media and client services teams to ensure cohesive execution, while also mentoring junior writers and shaping content best practices across the agency. This senior-level role is ideal for a content leader who thrives at the intersection of storytelling, strategy and performance.

RESPONSIBILITIES

• Lead content strategy and production for high-value clients, identifying key messaging themes, content opportunities and creating compelling, action-driving content that meets business objectives
• Write and edit high-impact content across channels, including SEO-driven blogs, whitepapers, case studies, paid media landing pages, ad copy, email sequences and video
• Uphold and evolve brand tone, voice and editorial standards for key clients
• Serve as a strategic advisor to clients and internal stakeholders, clearly communicating how content can drive measurable business results-lead generation, conversions, organic growth and brand trust
• Oversee campaign execution, ensuring alignment between content strategy and overarching brand or performance marketing goals
• Collaborate closely with Integrated Strategy, Organic/SEO, Paid Media, Design and Development teams to craft integrated marketing campaigns that amplify content impact across all touchpoints
• Build and optimize cross-channel content frameworks that support user journeys for diverse audience segments
• Regularly conduct content performance reports, distilling complex data into actionable insights that shape future strategies
• Mentor and manage junior content roles, guiding writers and strategists with structured feedback, best practices and process improvement

RESPONSIBILITIES

• Bachelor's degree in Marketing, Communications, English or a related field 8 years' experience writing content for a digital marketing agency, within the last year
• Excellent writing, editing, and proofreading skills with a keen eye for detail
• Demonstrated ability to grasp and adapt to different brand voices and industry-specific content requirements
• Proficiency in SEO fundamentals and best practices, including keyword research and content optimization
• Ability to multitask, manage deadlines and work effectively for 10+ client accounts in a fast-paced environment
• Desire to grow into a content strategist role, assuming more responsibility in strategy development and implementation, including lead generation, audience engagement and brand awareness strategies that deliver on clients' business goals