Creative Director

Work Location: This is a hybrid role working in office 2-3 days per week from Jersey City, NJ.

P.F. Chang's is seeking a Creative Director to lead all marketing creative and design efforts across paid, owned, and earned channels. This role will drive the full creative process - from concept to execution - for campaigns, digital assets, web content, brand materials, menus, photo shoots, and more. As the brand's creative steward, you'll collaborate with cross-functional teams, manage internal and external partners, and oversee the delivery of high-impact print and digital assets that elevate brand awareness and consideration.

Key Responsibilities:

• Own the development of "big ideas", identifying key insights and translating them into marketing campaigns, effectively communicating marketing objectives across all touch points
• Guide, develop, present and execute creative design concepts that meet the business objectives of the organization and that advance our brand strategy
• Lead, manage and direct the graphic designers in all creative endeavors
• Manage multiple creative projects and related teams, from strategic conceptualization through completion.
• Work closely with the Brand Marketing and Digital Marketing teams to ensure the big ideas are on point with the brand, and deliver against marketing KPIs
• Partner closely with external agency partners and inspire them to deliver strong creative output
• Redesign our brand book and design guidelines to ensure consistency and evolution in tone of voice. Includes restaurant promotional and in-store materials, collateral, menus, local and regional advertising, websites, microsites, mobile websites and applications, social media platforms, digital menu boards, email communications, and special programs and events
• Lead all advertising and creative meetings in partnership with the CMO, Brand and Digital Marketing leads, and External Agencies.
• Produce and direct brand video shoots and manage completion of final videos
• Direct and manage photography shoots
• Guide brand teams to develop and maintain brand guidelines/style guides
• Manage relationships with internal departments, consultants, contractors and vendor partners
• Develop and oversee the department's creative development process and cost saving measures, instilling best practices to deliver quality work on time and on budget
• Partner with CMO to prioritize key initiatives, implement brief-writing discipline and track projects/rework to ensure ongoing efficiency
• Oversee implementation of digital asset management system throughout the company
• Partner with HR, Talent Acquisition, and Operations to deliver cohesive, branded creative that supports internal communications and candidate-facing initiatives across the full talent journey.
• Recruit, interview and hire all creative staff
• Provide performance feedback, career development and growth opportunities for the creative team
• Maintain department budgets and supervise financial aspects relating to creative and design

Requirements:

• Bachelor's degree in related field from a University or an Accredited Art School required
• 12+ years relevant experience; or equivalent combination of education and experience
• 5+ years experience in managing creative teams
• Experience in corporate in-house department or a mix of agency and corporate
• Excellent leadership and management skills with the ability to build high performing creative teams
• Demonstrated track record for developing and executing successful integrated marketing campaigns across all traditional and digital marketing touch points - including CTV, Social, Out of Home, etc.
• Solid background in design - please submit a portfolio link or attach samples of your work to your application
• Strong understanding of the production process and knowledge of graphic design principles
• Strong understanding of UI design best practices, trends and techniques
• Understands and can communicate effectively regarding UI design, process, methods and rationale
• Expertise in the Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, After Effects, Premier Pro, etc.) & Figma required. Knowledge and understanding of HTML & CSS desired. Experience using Asana preferred, but not mandatory.
• Ability to manage multiple projects creatively, efficiently, and thoroughly in a fast-paced, deadline-driven environment

Preferred Experience:

• Knowledge of the restaurant or hospitality industry is a plus.

Benefits:

• Health Benefits: Comprehensive medical, dental, and vision plan options available starting the 1st of the month following the hire date.
• Paid Vacation and Sick Time: 20 days per calendar year for full-time Global Support Center team members, prorated for new hires.
• Paid Holidays: 12 company-selected holidays plus 2 floating holidays per year.
• Lucky Cat Meal Card: Preloaded meal card for use at any corporate-owned P.F. Chang's location.