Global Brand Activation & Insights Manager
Apply NowCompany: Hach
Location: Denver, CO 80219
Description:
Imagine yourself...
At Hach (www.hach.com), a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better-faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of our team and the broader Veralto network, you'll be part of a unique work environment where purpose meets possibility: where you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs, and where you'll have opportunities to foster your professional development and fuel your career growth.
Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: https://www.hach.com/about-us
We offer:
Reporting to the Director, Brand Strategy and Creative Operations, the Global Brand Activation and Insights Manager will be responsible in shaping and executing impactful brand experiences across international markets.
This is an exciting opportunity for a strategic thinker with a strong analytical mindset, capable of translating data-driven insights into actionable strategies.
In this role. you will lead the development and implementation of global brand activation campaigns, ensuring alignment with brand objectives, and delivering measurable results. By leveraging market research, performance analysis, and consumer insights, you will optimize brand presence, enhance customer engagement, and drive brand preference on a global scale.
If you are a collaborative individual who can effectively partner with cross-functional teams, regional stakeholders, and external agencies to deliver exceptional brand experiences that resonate with diverse audiences and solidify our global brand presence, then this role is the perfect opportunity for you!
This position is part of the Global Marketing department located in Loveland, CO and will be hybrid in Loveland, CO.
In this role, a typical day will look like:
The requirements of the job include:
Hach is proud to part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources-and building rewarding careers along the way.
At Hach, we believe in supporting your success at work and beyond. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team.
We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.
US ONLY:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $110000 - $120000 USD per year. This job is also eligible for Bonus Pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
- Collaborating with a vibrant, diverse, global team.
- Joining a company with a proven track record of success and an exciting future.
- Contributing to a brighter, more sustainable future.
At Hach (www.hach.com), a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better-faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of our team and the broader Veralto network, you'll be part of a unique work environment where purpose meets possibility: where you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs, and where you'll have opportunities to foster your professional development and fuel your career growth.
Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: https://www.hach.com/about-us
We offer:
- PPTO Policy, plus 11 paid company holidays
- 401(k) with company matching, starting day 1
- Flexible working hours
- Professional onboarding and training options
- Career coaching and development opportunities
Reporting to the Director, Brand Strategy and Creative Operations, the Global Brand Activation and Insights Manager will be responsible in shaping and executing impactful brand experiences across international markets.
This is an exciting opportunity for a strategic thinker with a strong analytical mindset, capable of translating data-driven insights into actionable strategies.
In this role. you will lead the development and implementation of global brand activation campaigns, ensuring alignment with brand objectives, and delivering measurable results. By leveraging market research, performance analysis, and consumer insights, you will optimize brand presence, enhance customer engagement, and drive brand preference on a global scale.
If you are a collaborative individual who can effectively partner with cross-functional teams, regional stakeholders, and external agencies to deliver exceptional brand experiences that resonate with diverse audiences and solidify our global brand presence, then this role is the perfect opportunity for you!
This position is part of the Global Marketing department located in Loveland, CO and will be hybrid in Loveland, CO.
In this role, a typical day will look like:
- Brand Strategy and Consistency: Support the creation and implementation of comprehensive branding strategies that align with the Hach's vision and objectives. Champion brand guidelines and audit brand usage across communications internally and externally. Ensure adherence to global brand standards and consistency across all marketing channels and materials.
- Performance Tracking: Monitor and evaluate the performance of branding initiatives, using metrics to inform future strategies.
- Stakeholder Collaboration: Work cross-functionally with key teams to connect branding efforts to internal campaigns, regional activities, product launches, trade shows, and visual brand language.
- Partnership Management: Serve as the point of contact for external agencies, scheduling regular check-ins, communicating budgets and timelines.
- Customer Experience Analysis: Partner with the Digital Experience Team to utilize customer data and insights, including Voice of Customer (VOC) feedback, to understand their environments, perceptions, and purchasing behaviors. Work closely with internal teams to translate these findings into actionable brand strategies.
- Project Management and Budget Oversight: Manage branding projects from inception to completion, ensuring timely delivery and adherence to budget. Manage Brand Strategy budget by working with external vendors on invoicing and internal finance teams to ensure forecast and budget utilization accuracy.
- Market Analysis and Reporting: Leverage market research and conduct annual brand survey analysis to stay updated on industry trends and customer preferences. Prepare and present reports on brand activities and their impact on business outcomes.
- Contract Management: Collaborate with leadership and internal processes for contracts, SOWs, and trademark renewals.
The requirements of the job include:
- Bachelor's in marketing or communications preferred
- Minimum of 6 years' experience producing brand/marketing/design/communications projects
- Proven prior work experience presenting findings and making recommendations for marketing opportunities to internal stakeholders
- Proficiency in Excel and Microsoft Office 365
- Project Management Software/Tool experience
- Fluent in English.
- Ability to travel for limited meetings.
Hach is proud to part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources-and building rewarding careers along the way.
At Hach, we believe in supporting your success at work and beyond. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team.
We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.
US ONLY:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $110000 - $120000 USD per year. This job is also eligible for Bonus Pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.