Director, Sales - Highmark Stadium

POSITION: Director of Sales

DEPARTMENT: Sales

REPORTS TO: Vice President of Sales

FLSA STATUS: Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions - from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

The Director of Sales will be responsible for developing and executing catered event and tour sales strategies that will maximize revenue. This position will be responsible for hiring, training, supervising and motivating the Legends sales staff in an effort to optimize sales team performance. The ideal candidate should have multiple years of first-hand sales and management experience. They should be comfortable analyzing performance metrics, data and analytics and how to utilize the information available to forecast and drive decision making. The Director of Sales should be comfortable speaking in public, a proven team leader, and have the ability to create and manage a positive and dynamic sales culture.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Develop sales strategies and campaigns to maximize the sales of catered events and tours.
• Oversee all sales team member recruiting and onboarding in partnership with Director of Human Resources and/or designated HR Representative.
• Create and implement regular sales training initiatives to increase sales rep productivity and elevate overall sales team performance
• Oversee all aspects of catering operations from menu planning and event execution.
• Developing and managing catering budgets, including food costs, labor costs, and other expenses.
• Assist the sales team with their outbound cold calling efforts and new business client meetings.
• Analyze historical and current sales data and performance metrics to determine future calling campaigns and new lead sources for the sales team.
• Work to create dashboards and virtual CRM reports to manage and track campaign performance and sales rep productivity.
• Participate in planning meetings to discuss cross departmental revenue opportunities and collaborate with other team members to support and further the sales department goals.
• Proactively solicit new business by making sales calls, creating presentations, leading sales events and engaging in new client prospecting.
• Responsible for daily revenue tracking, campaign management and the regular communication of sales team performance to the Legends team.
• Maintain and grow relationships with customers and be a positive ambassador of the Legends brand internally and externally.
• Ensure compliance with all federal, state, and local regulations and adherence to all Legends company policies and procedures.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

• Minimum of 5 years' experience in high-volume sales management role.
• Bachelor's Degree from four-year College or university

SKILLS AND ABILITIES

• Proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management
• Resourceful and innovative, with an entrepreneurial spirit and partnership-oriented mindset.
• Expertise in financial analysis, planning, budgeting and deal structuring.
• Excellent interpersonal and communication skills_
• Ability to develop and deliver sound recommendations to senior management.
• Organization and planning skills, ability to prioritize and handle multiple tasks.
• Ability to work both traditional and non-traditional hours (nights, weekends, holidays).
• Ability to delegate effectively.
• Knowledge of Customer Relationship Management (CRM) and various ticketing systems.

COMPENSATION

Competitive salary ($110,000 + Commission), commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site at Highmark Stadium

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.